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First Look: New face of Lakme, Amrit Maghera

TimePublished on Thu, Jul 26, 2007 at 12:35, Updated on Thu, Jul 26, 2007 at 15:46 in Lifestyle section

NO COSMETIC SMILE THIS: Amrit Maghera is taking Hindi lessons to get used to the Indian fashion industry.

NO COSMETIC SMILE THIS: Amrit Maghera is taking Hindi lessons to get used to the Indian fashion industry.


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New Delhi: With some of the prettiest women in the country being the face of the brand, rank newcomer and only-two-months-in-the-city, 24-year-old Amrit Maghera sure has pulled a big one. The pretty lady is officially the new face of cosmetic brand Lakme.

Wanting to know more, we called her in Mumbai: Amrit answers the phone on the first ring and her voice is fresh and heavily accented. Having grown up in UK, it’s not a surprise. However, one wonders how much time it would take her to learn Hindi.

Before she gets busy with a tight sched, Hindi classes and work, she chats with IBNLive.com.

Jhoomur Bose: How are the Hindi lessons progressing?

Amrit Maghera: Ah, the Hindi is going very well, thank you. As half my family is Indian, it is of particular interest to me. So I am not just learning to speak, but am learning to read and write it as well. Let’s see what happens!

Jhoomur Bose: So which half of the family is Indian? Tell us a little about them.

Amrit Maghera: My dad is English-Scot while my mum is Indian. We are a big family, particularly on my mum’s side where there are many uncles, aunties, cousins. My younger brother is a guitarist, while dad is an engineer and mom teaches. She used to be a dancer and model back in her days though.

Jhoomur Bose: Ah, so let’s see, you wanted to do this since you were a kid?

Amrit Maghera: Oh definitely, I love the performing arts. I used to dance on mum’s old records, joined all the drama and dance classes, I was always busy with these things in school. As I grew up, I got a formal degree in dance and drama, made it to London where I was a professional dancer. I also did some acting work here and there.

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