Click to play videoMumbai: Atul Kasbekar, the celebrity photographer is now moving beyond the world of photography. From capturing them on camera, he will now be managing their careers as well with his new talent management company Bling Entertainment Solutions.
For someone who has been in showbiz for quite sometime, the shift was, says Kasbekar, shockingly easy.
However, Bling is going beyond the usual list of celebs from Bollywood and the fashion industry.
"What is interesting and different about Bling is that there are bunch of people who we strongly believe have lot of potential in terms of commercial aspect," says Kasbekar.
With some glamourous names like Shilpa Shetty, Amrita Rao, Deepika Padukone, Jiiah Khan, Sameer Reddy and Abhay Deol there are some unusual names too.
"Mickey Contractor the make up genius, Rahul Akerkar, the restraunt owner, fashion designer Rohit Bal, Prakash Padukone, DJ Megha Kawale, funnyman Cyrus Brocha and Cyrus Sahulkar -- I believe we can do a lot with them all," says Kasbekar.
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