Click to play videoNew Delhi: The auto industry is investing millions of dollars in developing greener technologies but it hopes the government will step in with incentives as well.
Auto makers have been unveiling a steady stream of vehicles in various shades of greens, diesels, biodiesels, bioethanol, E85, hybrids, electrics and hydrogen fuel cells across the globe.
But going green is neither easy nor cheap. Companies are investing billions in green technologies, and most are developing multiple technologies simultaneously to hedge their bets. The point of concern however is who will pay for going green? And Is the Indian consumer ready to shell out an extra 10,000 odd rupees to upgrade to Euro 4 from Euro 3, which is not currently mandatory.
Editor, AutoCar, Hormazd Sorbajee says, “I think they wont, they will opt for cheaper ways may be but not pay 10,000 rupees.”
This should be music to the ears of auto makers but like in the west going green will have to be incentivised.
President, DaimlerChrysler India, Wilfried Aulbur says, “Its a phenomenon all over the world, 80% want to go green in Germany but only 10% want to pay. So you have to make it attractive for consumers.”
Chairman, Sumantran Consulting, V Sumantran says, “There has been incentives for consumers who drive green all over the world. In UK if you drive a prius, or reva you pay no congestion fee.”
The government has to do more than just legislate. It has to use a carrot and stick approach to spur a green revolution. With fuel prices sky rocketing and climate change becoming a part of dinner conversations, consumers may not mind paying an extra buck. Changing mindsets is imperative to change consumer behaviour.
(For updates you can share with your friends, follow IBNLive on Facebook, Twitter, Google+ and Pinterest)
More on IBNLive Right Now
MOST SHARED
PHOTOGALLERY
