Google to take on Apple's AirPlay

New Delhi: Google is constantly upping the ante against Apple when it comes to its services. According to GigaOm, Google is working on an alternative to Apple's AirPlay service. The first step towards this was taken in the recent launch of YouTube's AirPlay-like video beaming. This allows users to 'send' a clip from the Android YouTube app to a Google TV set or set-top-box.

Google product manager Timbo Drayson told GigaOm, "We really want to move the whole industry forward." Drayson also explained that the company was working with manufacturers to unify the Google system as an open standard.

One of the biggest reasons for the sales of Apple TV could be Apple's AirPlay, which allows users to simply watch content beamed from their iPhones and iPads on their Apple TVs. Google certainly wants a bite of this, as this could see a spike in the sales of Google TV and Android tablets.

One of the other projects in Google\'s roadmap is the ability to beam content from your laptop to your TV screen.

One of the other projects in Google's roadmap is the ability to beam content from your laptop to your TV screen. Google seems to be gunning after Apple, with the announcement of its scan-and-match music service last month. The new service is a part of Google Music and will be like Apple’s iTunes Match service. The service scans your music collection and lets you stream it from other devices. While Apple charges $24.99 (approximately Rs 1,347), Google is set to release its service for free.

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