Auto | Updated Aug 29, 2009 at 01:30am IST

Harley Davidson to ride into India by 2010

Mumbai: For all you bikers out there, get ready to get the biggest and best of them all in India. The Harley is once again planning to ride into India, but will cost at least Rs 7 lakh.

In 2007, Harley Davidson wanted to ride into India and in a one-of-its kind diplomacy suggestions, India agreed to trade mangoes with the US for the Harley Davidson bikes.

After that, Harley received the green signal from FIPB but ran into some trouble over emission norms.

But today the company announced that its bikes will be sold in India early 2010 onwards. And even though Harley Davidson has a cult following round the world, it is beginning its Indian journey with modest targets.

President & COO Harley-Davidson Motor Company, Matthew Levatich says, "Our volumes to start with are modest. India is the second largest motorcycle market but that's more of inexpensive bikes, so certainly our initial volume targets are modest in the context of Harley Davidson worldwide."

Harley Davidson is planning to import its bikes from the US and partner with dealers in India. The company says it's being chased by 100 dealers and that even exclusive retail outlets are on the anvil.

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