High-spirited SRK endorses alcohol

SAY CHEERS! SRK is facing brickbats for endorsing alcohol but he says he's socially conscious about it.

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Mumbai: He doesn't drink but that doesn't stop superstar Shah Rukh Khan from endorsing alcohol. Well, we guess that’s what it takes to be a good actor.

It was the launch of an alcohol brand and it was after a rather long wait of a song and dance performance by actress Amrita Arora, that the band ambassador Shah Rukh Khan finally made an appearance.

And in his inimitable style began the evening by saying “Kaun kambakt jeene ke liye pita hain… (Who says we drink to live…).”

But when Shah Rukh Khan launches something he does it in style and with a lot of thought.

“Yes, one does give a thought when it comes to a product in which perhaps, one would not like to over indulge,” Shah Rukh Khan says.

Though, the King Khan may be facing some brickbats for endorsing alcohol, he says he's being socially conscious about it.

“Little children should not drink and little children when they grow up should also not drink. I, too, don’t drink,” Shah Rukh Khan said.

Without mincing words, the actor explains, “It’s strange when people say you should use the product that you endorse but I have no qualms in saying that I don’t drink.”

It will be interesting to see if the Badshah takes this endorsement to dizzying heights.