Mumbai: The red carpet couldn't have been given more importance than this. An IIFA panel has picked ten guys and a girl through a lottery to groom into a Bollywood star.
Although none might look glamorous, two amongst them will be chosen to make it to the Yorkshire IIFA event and will be chaperoned by actors Lara Dutta and Anil Kapoor through the IIFA weekend.
The idea is to give them the right exposure, and each one is apparently blessed with some special talent.
And as always, the mega filmy event found the witty filmmaker Karan Johar to champion this slightly vague celeb hunt.
"You can feel the thump inside you. I know I sound like the Sony Ericcson ad rite now, but for me, it's just that when you sit opposite a potential star, you can always sense it,” said Johar.
IIFA plans to groom the chosen boy and girl with the help of Manish Malhotra, Anna Singh and a host of other experts.
Of course, for Anil Kapoor and Lara Dutta, who had to look through thousands of resumes before shortlisting 10, a spoke about some essentials of being a star.
"Above all, one needs luck and lots of good will,” said Anil Kapoor.
"I think one needs the confidence,” said Lara Dutta.
The press conference came to a close and swung into a red carpet for another IIFA related gala evening.
Some celebrities poured in, but some chose to stay away. After all, the hunt to find red carpet talent doesn't exactly send out the right message about an awards night, does it?