New Delhi: Actor Hrithik Roshan's 'Krrish 3' is the latest film to enter elite Rs 100 crore club within four days of its release. Trade analyst Taran Adarsh took to Twitter to explain the film's impressive box office collection.
"And *highest single day* record lies shattered. #Krrish3 collects History on Mon. Collects 35.91 cr. The highest *single day* figure EVER," his tweet reads.
"Also, #Krrish3 hits a ton. Crosses 100 cr mark on Mon. Fri to Mon: 108.61 cr," his next tweet reads.
Directed and produced by Rakesh Roshan, the superhero sci-fi drama, made on a budget of about Rs.100-Rs.150 crore, got a grand opening when it came out Friday. The film earned Rs.25 crore on the first day, Adarsh had informed on Twitter.
Another trade pundit Komal Nahta has also been confident that 'Krrish 3' will move up on the success ladder. "Rock-steady! That's the only way to describe 'Krrish 3', given that Saturday was last day of dull pre-Diwali... Historic!" Nahta had tweeted on Sunday.
Red Chillies VFX, a subdivision of Shah Rukh Khan's motion picture production banner Red Chillies Entertainment, worked on the special effects for 'Krrish 3'.
While the movie has attracted a lot of children to the theatres, R.K. Mehrotra, general manager, Delite cinemas informed that the film is houseful till Wednesday. The film's success is a good news for rest of the cast that includes Vivek Oberoi, Kangana Ranaut and Priyanka Chopra.
Since aggressive promotion has become must in the current scenario with the first three days' collection making or breaking a film, the makers of 'Krrish 3' have done everything - from tapping digital space by launching the first poster Facebook to merchandising to travelling to various cities - to sell the films.
(With inputs from IANS)