Hyderabad: Inspired by the ongoing "Ice Bucket' Challenge", a journalist from Hyderabad Manjulatha Kalanidhi is running a campaign called the "Rice Bucket Challenge". It urges people to donate a bucket full of rice to the poor and the campaign is fast gaining support across India.
The "Rice Bucket challenge" has gone viral on Facebook. While the ice bucket challenge requires participants to dump a bucket of cold water over their head, this challenge simply asks participants to donate a bucket of rice to somebody in need.
Vijeye, who took this challenge, said, "So many people in our country don't have food to eat. Charity begins at home and we don't have to look too far to do some charity."
Narsimha Murthy said, "It's an innovative step, we are happy we also did, others should also help like this."
Kalanidhi kicked off the campaign by donating a bucket full of rice to a labourer in her locality. She posted the picture on her Facebook page and challenged her friends to do the same. Calling the "Ice Bucket Challenge" bizarre, she said people should do charity that is tangible and closer to home.
She said, "People in India were also taking up this challenge, pouring water on themselves and not knowing. I thought it was bizarre as the cause was too far from us in India. I thought of doing something which was more local and useful for others."
Not only rice, those who take part in the challenge can also donate vegetables, other food items, even medicines worth Rs 100 to the nearest government hospital.