ibnlive » India

Jan 10, 2011 at 05:56pm IST

I & B Ministry to increase TRP sample size

New Delhi: A committee set up by the Information and Broadcasting Ministry has called for greater sample size in Television Rating Points (TRP), taking a serious view of the small sample size used by the two existing Rating Agencies in India.

It also felt that rural areas have been ignored in the current system of TRP measurement. The committee recommended an increase in the sample size from 8000 people per meter homes to 15,000 people per meter in urban and rural households.

Information and Broadcasting Minister Ambika Soni sad that the system of calculating TRPs is not accurate and the current sample size for calculating TRPs through set top boxes needs to be increased.

In the July session of Parliament, there was a complaint that was filed for the kind of content that was being shown on many of the television channels in India, particularly entertainment channels. The members of the Parliament felt that in the name of reality television, channels were crossing boundaries of what they thought were family values and ethics.

Therefore, there was a demand made for a separate benchmark to figure out the kind of content to be shown on Television. The view that was taken by the broadcasters was that they were doing what they thought was in the best interest of the viewers. The Parliamentarians thought this was a race for TRPs. Therefore, the Information and Broadcasting Ministry will look at a study, ask for a report on how TRPs are being calculated.

Previous Comments