Click to play videoNew Delhi: IBN 7, Hindi news channel of Television Eighteen's (TV18), has won accolades for its innovative efforts to woo audiences. The channel has bagged the prestigious Promax Asia Gold award at the Promax Asia Awards 2006 for its distinctive and innovative anthem Karna hai to Karna Hai in the Best On Air Branding category.
Karna Hai to Karna Hai is a song of celebration, a symbol of unity, a mission in harmony and expresses the passion and zeal driving the channel. The anthem reflects the channel's positioning statement Khabar Har Keemat Par (news at any cost).
The anthem can be downloaded on mobile handsets by dialing, 646077 from Airtel, 123077 from Hutch and 456077 from Idea cellular services.
Ever since its launch, IBN 7 has been successful in significantly strengthening its audience share owing to its distinctive programming complimented by promotional creative tools.
The industry experts in India and world over have largely recognised the channel’s efforts in pioneering the concept of a channel anthem in the news genre.
The triumph at the prestigious Promax Asia Award 2006 is an indication of IBN 7’s success in consistently developing innovative concepts.
“Awards such as these are a realisation of our commitment to reach out to the viewers and effectively partnering the marketing and media community," says Ashutosh, Managing Editor, IBN 7.
“Winning the coveted Promax Asia Gold award testifies our belief in delivering the best," he adds.
Dilip Venkataraman, Director Marketing and Online Projects, CNN-IBN & IBN 7 says, “IBN 7’s anthem transcends the news genre. It is inspirational and motivational and is applicable in all walks of life, everyday. The anthem was conceptualised to reflect the spirit of newsgathering and delivery by the channel. This recognition is a reflection of the synergy between the anthem the on air content at IBN 7."
"We are delighted with our success. The recognition at such an international platform is a big motivation for the creative team," adds Zubin Driver, Creative Director, Television Eighteen.
Television Eighteen (TV18) is India’s No 1 News and Information Network, operating in the Television and Internet space. TV18 broadcasts four round-the-clock news channels - CNBC-TV18, CNBC Awaaz, CNN-IBN and IBN 7. Amongst its leading online properties are moneycontrol.com, ibnlive.com, CricketNext.com and Tech2.com.
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