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Jul 16, 2010 at 06:05pm IST

IBN7 is new No.1 Hindi News Channel

New Delhi: IBN7 has emerged as the new market leader in the Hindi News genre. The channel has consistently set standards in Hindi News Journalism with its independent voice, thought provoking reportage and unparalled coverage. IBN7 is the No.1 Hindi News channel across All India and across all Hindi Speaking Markets (HSM) in the much sought prime time slot of 9PM with its prime time newscast ‘Danke Ki Chot Pe’ hosted by Ashutosh, Managing Editor, IBN7.

IBN7 captures maximum eyeballs in All India with a market share of 16.1% & in HSM with a market share of 16.3per cent, Star News with 15.3 per cent, Zee News with 14.8 per cent, Aaj Tak with 12.6 per cent, India TV with 11.5 per cent, NDTV India with 10.5 per cent, News 24 with 6.2 per cent, TEZ with 4.9 per cent, Sahara Samay with 3.1 per cent, Live India with 3.1 per cent and DD News with a market share of 1.6 per cent (Source: TAM, TG: CS ABC 15+, Period: Wk 28'10, All Days, 2100-2130 hrs).

The latest viewership figures also reveal the fact that IBN7 is the most watched Hindi News channel when it comes to events of national significance in the National Capital. IBN7 scored better than all other Hindi news channels with 16.8 per cent market share as against its nearest competitor Aaj Tak, Star News & Zee News with a market share of 14.8 per cent each, India TV with 11 per cent, NDTV India with 9.7 per cent, News 24 with 6.4 per cent, Tez with 3.9 per cent, Live India with 3.4 per cent, Sahara Samay with 3.1 per cent and DD News with a market share of 1.4 per cent (Source: TAM, Market Share (%), CS15+ Yrs, Wk-28, 0600-2400 hrs, All Days, Delhi). IBN7 is proud to dominate the heart of the Hindi belt. Delhi contributes the maximum with 23 per cent to the genre’s viewership (Hindi news genre includes all 12 Hindi News channels, Source: TAM, TG: CS 15+, Wk 28, All Days, 0600-2400 hrs).

The channel has yet again established itself as the thought leader, with its superlative line-up of fresh and innovative content initiatives that resonated with the audiences. The relentless reporting of events by the most dynamic reporters, the appropriate mix of news and programmes and many more such content driven initiatives, IBN7 has undoubtedly set its standards as being the most preferred Hindi News Channel.

Speaking on the occasion, Ashutosh, Managing Editor, IBN7 said, “It is our constant endeavour to provide our viewers exclusive content which is innovative, intelligent and informative. The impressive numbers that the channel has earned only proves our stand as the most viewed and preferred Hindi News Channel in both Prime time across HSM and in Delhi.”

Rajdeep Sardesai, Editor-In-Chief, IBN18 Network said ‘We are well-known for our commitment to compelling content and our leadership in the Hindi news genre only reinforces the immense faith we have earned. In the quest to provide high quality television viewing, we have successfully brought the most captivating news to every household. With immense pleasure we would like to thank our viewers for acknowledging us as their favourite Hindi News Channel.”

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