Incredible India! Govt gets clicking with YouTube

BROADCAST YOURSELF: The Govt campaign on YouTube has 80 clippings of Indian history and culture.

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New Delhi: Barack Obama and Hilary Clinton used it to get their point across in the US Presidential debate.

Popular rapper P Diddy used it to find himself a personal assistant, and now it's the turn of the Indian Tourism Ministry.

The Ministry of Tourism has chosen the 60th year of Independence to launch a promotional initiative on YouTube - the eighth most popular site in the world.

The Indian government is the first in the world to choose You Tube to spread its message.

“We want to maximize the reach of the Incredible India campaign,” says Secretary, Tourism S Banerji.

So, now get inspired by the men and women who fought for India's freedom, take a safari through India's jungles teeming with wildlife, delight in the splendour of the great Indian camel race, watch the Himalayan orchid bloom.

These are among 18 clips of the Incredible India campaign to whet your appetite.

“You can access the clip from YouTube or the Government of India site,'' says MD, Google India, Shailesh Rao.

So if you are one of those who always wanted to explore India, but just didn’t seem to find the time, the virtual itinerary is surely cut for your convenience.