Greater Noida: Ticket sales in the inaugural Indian Grand Prix saw exceptional sales numbers of 97,000 until the run-up to the race weekend. However, last year, with novelty having died down, sales dropped to only 65,000. This year, with just a week left for the Indian Grand Prix to be flagged off at the Buddh International Circuit (BIC) track, officials have recorded just 27,000 tickets sold.
Officials claim they expect the numbers to at least match those of last year. But this year the activities surrounding the sport have quietened down in comparison. "This time around the buzz is low, but we have been trying to woo in corporates to market the sport," said Sameer Gaur, MD & CEO, Jaypee Sports International Limited.
While the Buddh International Circuit has 55 corporate boxes along the length of the track, owing to the global slowdown, organisers expect only 20-25 of the corporate boxes to be sold this year. Also, these Platinum Enclosures command high charges costing anywhere between Rs. 25 lakh to Rs. 27 lakh depending on their location.
This year, to attract more spectators on track, the organisers have introduced single race-day tickets, the prices of which make India one of the cheapest Grand Prix in the Formula 1 calendar. The prices for the single-day race tickets start at Rs. 1500 for the picnic stand, going up to Rs. 5000 for the star stand, Rs. 7500 rupees for the premium stand, Rs 10000 for the grandstand upper-tier and Rs. 12,000 for the single-day grandstand lower tier pass.
"Unlike cricket or tennis, which is an arena sport where you see the entire match, here the cars pass you for very few seconds. So the tendency to spend money for an event, for a day, for a weekend, for a family, all that was weighed by the marketing team to arrive at an affordable marketing structure," said Vicky Chandhok, President of the
The 5.14 km Buddh International Circuit has a 100,000 spectator capacity.