After battling grandiose villains and teaming up with other superheroes, it's back-to-basics for 'Iron Man' in the third installment of the multi-million-dollar franchise featuring Robert Downey Jr.
'Iron Man 3,' which opens in most of the world on Friday and on May 3 in the United States, has Downey reprising his role of superhero industrialist Tony Stark from the first two films as well as last summer's 'The Avengers.'
Collectively, the three films have made about $2.7 billion at the global box office in the past five years.
'Iron Man 3,' which continues Stark's storyline from both sets of Marvel franchises, centres around the evil extremist known as The Mandarin (Ben Kingsley) who is hell-bent on destroying the United States.
When The Mandarin destroys Stark's personal world as well as his superhero suit, Stark must begin from scratch, rebuilding his suit, freeing the woman he loves and saving the country from destruction.
Bombs go off in crowds of people and buildings are destroyed in the film that the cast says reflects real-life threats.
Marvel's first self-financed film, 2008's 'Iron Man' became a global phenomenon, transformed Downey into a superstar and set off a chain of action movies that spawned other franchises, culminating in last year's crossover film, 'The Avengers.'
But in 2009, Walt Disney Co. bought Marvel Entertainment Inc. for $4 billion, and 'Iron Man' is Disney's first release in the franchise.
Downey said the storyline took other risks, including 11-year-old actor Ty Simpkins playing Stark's sidekick - the first time a child has been prominently featured in the 'Iron Man' films.
Here are 10 punch lines that will make you smile and leave you with the warm realisation that Tony Stark is still the man he was - genius, billionaire, philanthropist and playboy.
When his companion Pepper Potts asks him 'Am I going to be ok?' (you will need to see the film to understand why) Stark says 'You are in a relation with me, you are never going to be ok.'
You are the most gifted woman I've met. In Switzerland.
I'm the best
There's no politics here, just good old fashioned revenge.
I'm Tony Stark and I'm not afraid of you (he tells The Mandarin)
When a precocious Ty Simpkins asks Stark 'so now you are going to leave me like my dad?' he responds nonchalantly 'Yeah. Wait, are you guilttripping me?'
This is not the 80s, no one says 'hack' any more.
The moment you give evil a face you hand the people with a target, says Guy Pearce playing villain Aldrich Killian. Although it's not a line from Stark's repertoire, it was too brilliant to miss.
Pepper Potts: I got you. Stark: I got you first.
Threat is imminent and I have to protect the one thing that I can't live without (With inputs from Reuters)