New Delhi: Call it the meltdown effect, but the once most attractive banking sector seems to have lost its sheen for B-school students. In a reshuffle of preferences, the fast moving consumer goods sector (FMCG) has emerged as the most popular choice for the 2009 batch of management graduates - this according to an AC Nielsen survey.
Director AC Nielsen Chandana Banerjee says, "After the global financial crisis, students are no more running after jobs offered by foreign and investment banks. Rather they are opting for the security of the job."
Thirty-eight per cent students from top 40 management institutes are preferring an FMCG job.
Vice-President Corporate Human Resources Dabur India Ltd, V Krishnan says, "The FMCG sector has performed consistently and most of the FMCG companies have posted a healthy double digit growth. This sector deals with daily needs on which people haven't cut down on spending."
Last year, investment banking and foreign banks topped the list for these graduates. This year, they have lost out to FMCG, management consulting, software, information technology consulting and retailing.