London: Men are more likely to make romantic gestures on Valentine's Day than women who are 50 per cent likely to snub the day, according to new UK research.
Women are significantly more likely to ignore the event altogether than men. Women are also more likely to mark the day with nothing more than a card, shunning any extravagant show of affection, the study found.
In a survey of around 2,000 men and women in the UK by the researchers Consumer Intelligence in the run up to Valentine's Day on February 14, around 21.5 per cent of women said they would do nothing to celebrate.
Only 14.5 per cent of men said they would not celebrate. It also emerged that more than a quarter of women relied on sending a card - up from 16 per cent of men, The Telegraph reported.
Men were considerably more likely to make an effort - and spend money - on their partners than women. They were more likely to buy flowers, provide chocolates, arrange a candlelit dinner at a restaurant, book a weekend away, buy theatre tickets and splash out on champagne or jewellery, researchers said.
But despite going the extra mile, men were more likely to brand the day a "commercialised waste of time". Some 51.5 per cent of men even appeared to resent Valentine's Day, compared with 47.5 per cent of women.