Click to play videoMumbai: A vada pav is to Mumbai, what the burger is to the US and athough no one really has any clue of how it all began, the humble mashed potato packed into a bun has never had problems finding takers.
"Well, on my way back from work, it is so easy to grab one of these," says an office-goer, Kishore Mehta.
And if it was hygiene that kept this mouth-watering garibon ka pav-bhaji from making it big, the branded version of jumbo king definitely promises to take it to that league.
"Hygiene and cleanliness was something that kept most of us away from this wonderful thing called vada pav. What we aim to do is that through our common kitchens and high standards, not only keep it affordable, but also make it hygienic," says Dhiraj Gupta, MD, Jumbo King.
As much as the convenience of picking up a vada pav on your way to or from or between work, eating one also gives you the essence of being a Mumbaikar.
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