Click to play videoMumbai: The Idea Indian Television Academy Awards (ITA awards) team is gearing up for its big awards night. The show now in its eighth year promises to have loads of innovation in a bid to grab viewership points.
And the organisers of the show are sure the awards will continue its winning streak as far as TRPs are concerned.
Graded by a panel of judges, headed by Prasoon Joshi, this awards function comes with a touch of innovations every year.
"We are always looking for some innovation. Of course there is entertainment but there is also some innovation hence it got the highest TRPs last year," said the Convener of ITA Awards, Shashi Ranjan.
"It was very hard to judge but the organisers made sure they choose a good panel of jury," said chairman of the Jury of ITA Awards, Prasoon Joshi.
And on the tiff between entertainment channels and producers, Prasoon Joshi said, "They should come to an amicable solution and both parties are to be heard before giving any judgment."
"I feel their problem lies in the broadcaster paying huge sums of money to film celebs for hosting TV shows which have failed to gain them TRPs , in usual situation this sum would go to the producers and workers as it comes from the same kitty," said the president of ITA awards, Anu Ranjan.
In December, ITA brings along a special category to honour the most glamorous face of the year on the small screen.
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