'Jab Tak Hai Jaan' takes lead in multiplexes, 'Son of Sardaar' ahead in mass circuits

New Delhi: The box office battle between 'Jab Tak Hai Jaan' and 'Son of Sardaar' has begun, and none of the films is ready to drag its feet back. Both the films have clear target audiences and their dedication is clearly reflecting in the initial trends. ‘Jab Tak Hai Jaan’ is taking lead in the multiplexes while ‘Son of Sardaar’ is marching ahead in mass circuits.

Trade analyst Taran Adarsh tweets, “#JTHJ and #SOS Tuesday results in India: In mass circuits, #SOS is ahead. At multiplexes, #JTHJ takes a lead.”

He further tweets, "As per *early trends* #JTHJ is ahead of #SOS in India. But, both #JTHJ and #SOS are *winners* at the BO."

The who's who of Bollywood were present at the 'Jab Tak Hai Jaan' premiere held at the Yash Raj Studios in Mumbai.
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Hrithik Roshan with his wife Sussanne and parents Rakesh and Pinki at the Yash Raj Studios.
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Rekha looks smashing at the 'Jab Tak Hai Jaan' premiere.
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Anushka Sharma, Shah Rukh Khan and Katrina Kaif were seen welcoming the guests.
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Madhuri Dixit with her husband Dr Shreeram Nene.
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Boney Kapoor, Sridevi, Juhi Chawla and Jai Mehta.
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Ranveer Singh looks stylish as ever at the do.
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This new hairstyle really suits Bipasha Basu.
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Zoya Akhtar arrives at the 'Jab Tak Hai Jaan' premiere.
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Ashutosh Gowariker with his stunning wife Sunita.
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Actor Jimmy Shergill was also spotted at the do.
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Jugal Hansraj at the 'Jab Tak Hai Jaan' premiere.
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Bollywood actor Chunky Pandey at the do.
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Sanjay Kapoor with his wife Mahdeep.
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Shah Rukh Khan's daughter Suhana walks into the premiere.
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Boney Kapoor's son Arjun Kapoor at the do.
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Bollywood actor Vinod Khanna also came to watch Yash Chopra's last film.
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Aamir Khan with his wife Kiran Rao.
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Akshay Kumar, Twinkle Khanna, Imran Khan and Avantika.
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Has Imran's wife Avantika gained more weight?
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Filmmaker Dibakar Banerjee at the do.
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Poonam Dhillon attended the premiere with her family.
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Jackie Shroff arrives at the premiere.
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Actor Sushant Singh Rajput with his girlfriend Ankita Lokhande.
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Filmmaker Kunal Kohli was also seen at the do.
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Preity Zinta looked fabulous in a traditional lehnga.
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Shah Rukh Khan Preity Zinta, the 'Veer-Zaara' couple.
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Rani Mukerji also wore a chic lehnga saree for the do.
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Parmeet Sethi with Archana Puran Singh at the do.
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Filmmaker Subhash Ghai at the Yash Raj Studios.
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Kabir Khan with his Mini Mathur.
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Shyam Benegal arrives to see Yash Chopra's last film as a director.
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Vidya Balan's boyfriend, producer Siddharth Roy Kapoor.
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Karan Johar spotted at the 'Jab Tak Hai Jaan' premiere.
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Juhi Chawla arrives at the do with her husband Jai Mehta.
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The Bachchans-Abhishek, Aishwarya with Jaya and Amitabh.
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Bollywood actor Dino Morea at the red carpet.
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Designer Manish Malhotra, who has a strong asociation with Yash Raj, at the do.
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Filmmaker Sanjay Leela Bhansali at the do.
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Imtiaz Ali also made his presence felt at the do.
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Raveena Tandon with her husband Anil Thadani.
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Parineeti Chopra looks ravishing in this black gown.
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Nargis Fakhri dressed in a anarkali dress looks stunning.
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For people like Anil Kapoor, age is just a number.
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Gauri Khan and Suhana with other guests at the red carpet.
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Arjun Kapoor with his cousin Sonam Kapoor.
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Poonam Sinha, Javed Akhtar and Shabana Azmi.
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Salma Agha arrives at the premiere of 'Jab Tak Hai Jaan'.
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Akshay Kumar with his wife Twnikle Khanna.
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Shahid Kapoor makes a stylish entry at the do.
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Dilip Kumar and Saira Banu at the do.
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Shah Rukh Khan, Gauri Khan with Farah Khan.
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Bollywood actor Neil Nitin Mukesh with his family.
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Simi Garewal looks stylish as ever at the red carpet.
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Choreographer Vaibhavi Merchant at the do.
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Ameesha Patel looks stylish in this white gown.
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David Dhawan arrives at the event.
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Aamir's ex wife Reema with son Junaid and daughter Ira.
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Bollywood actor Prem Chopra at the red carpet.
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Aamir Khan's brother Faisal also arrived at the do.
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Music composer Anu Malik at the do.
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Divya Dutta looks pretty in a saree.
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Shekhar Kapur attended the do with his daughter Kaveri.
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$\'Jab Tak Hai Jaan\' takes lead in multiplexes$

Both the films have clear target audiences and this is clearly reflecting in the initial trends.

Both the films are getting mixed reviews, thus the box office scenario will be clear after 3-4 days only. The audience decided to go to cinema halls due to the much hyped battle between the two banners. Moreover, the legal battle between Ajay Devgn Films and Yash Raj Films suggested that both the films are well made, that’s why the makers are fighting for more screens.

‘Jab Tak Hai Jaan’ is expected to do well in the overseas markets also, while ‘Son of Sardaar’ is mostly dependent on the Indian market, so it is more important for ‘Son of Sardaar’ to perform well in the domestic circuit.