Jab Tak Hai Jaan: Will the YRF magic work for Shah Rukh Khan?

New Delhi: Aamir Khan ‘the perfectionist’ hits the bull’s eye with all his films. After the success of his television show ‘Satyamev Jayate’, Aamir is gearing up to take Bollywood by storm with ‘Dhoom 3’. Thanks to Salman Khan, Rs 100 crore club is a thing of the past now. After ‘Ek Tha Tiger’ broke all box office records, he has become the most bankable star in Bollywood. Are we missing somebody here? Yes SRK.

The undisputed king of romance, Shah Rukh Khan, who is known for his films like ‘Veer Zara’, ‘Dilwale Dulhania Le Jayenge’, ‘Dil To Pagal Hai’ and ‘Kuch Kuch Hota Hai’ is back with Yash Chopra’s ‘Jab Tak Hai Jaan’ . With films like ‘Billu’, ‘Ra.One’ and ‘Don 2’, Shah Rukh Khan tried hard to prove his versatility as an actor in last couple of years. After being in the industry for almost two decades, SRK has definitely learnt the tricks of the trade. Thanks to his marketing skills, his films made money at the box office, but his fans and critics were not too impressed.

Finally, he is back with a bang. Probably, Yash Chopra brings out the best in him. Chopra returns to direction after eight years with Shah Rukh Khan, Katrina Kaif and Anushka Sharma starrer 'Jab Tak Hai Jaan'. The first trailer of the film is already out. The movie features SRK playing a role spanning across two stages, first where he plays a 20 something guy and second where he plays an army officer.

'Jab Tak Hai Jaan' is a Yash Chopra romance starring Shah Rukh Khan, Katrina Kaif and Anushka Sharma.
The film has also brought together the award winning pair of AR Rahman and Gulzar, who orchestrated by Yash Chopra, have created some wonderful and poetic music for this romantic film.
Apart from Chopra's film, the actress recently wrapped up shooting for Vishal Bhardwaj's 'Matru Ki Bijli Ka Mandola'. She also stars in Rajkumar Hirani's 'Peekay' and Anurag Kashyap's 'Bombay Velvet'.
Directed by Yash Chopra, Shah Rukh Khan, Katrina Kaif and Anushka Sharma play the lead roles in 'Jab Tak Hai Jaan'.
Anushka recently wrapped up the shooting schedule of the film in Ladakh and Kashmir. Though it was physically taxing to shoot on high altitude, the actress was completely enchanted by the beauty.
Shah Rukh Khan's last film 'Ra.One' hadn't done well at the ticket window and thus he is leaving no stone unturned to promote his new film.
Shah Rukh recently fulfilled one of his father's wish by visiting Kashmir.
Bollywood superstar Shah Rukh Khan loved the grungy, bearded look for his role in Yash Chopra's 'Jab Tak Hai Jaan'. But he has finally got rid of it.
Shah Rukh recently shot for the film in Ladakh and Kashmir.
The white chiffon sari is the trademark of a Yash Chopra heroine but Anushka Shrama, who stars alongside Shah Rukh Khan and Katrina Kaif in director's next 'Jab Tak Hai Jaan', says she will mostly be seen in a white ganji.
Anushka, who in her own words, plays the role of a "very hardworking and ambitious girl", says the white sari does not go with her character in the film.
The lyrics have been written by Gulzar.
Anushka said she is the new age Yash Chopra heroine.
Her role is of a 21-year-old girl who is very hard working and ambitious. She is working for Discovery channel and is trying to make a documentary.
'Jab Tak Hai Jaan' is scheduled for a November 13, 2012 release.
During the shooting of Yash Chopra's film, the pictures of Shah Rukh Khan surfaced, where he is smartly dressed in army fatigue. Katrina wears a lot of pastel shades and looks lovely in the promo.
The superstar was there to shoot Yash Chopra's 'Jab Tak Hai Jaan', and shot in Pahalgam, Gulmarg and Srinagar for it.
The first teaser of the film was released with 'Ek The Tiger'. Shot in Mumbai and London, Yash Chopra's magical touch is evident in the teaser.
Katrina, who made her acting debut in 2003 with Kaizad Gustad's box office bomb Boom, has come a long way in her Bollywood career.
Anushka said she did not fit into the 'saree image' because of the character she is playing in the film.
The 'Jab Tak Hai Jaan' posters showing actor Shah Rukh Khan in army fatigues, riding a Royal Enfield motorcycle, created quite a buzz when it came out.
She recently said everything in her life has happened unexpectedly and so far all has happened for the better.
The British-born actress once featured in six back-to-back hits - Namastey London, Apne, Partner, Welcome, Race and Singh Is Kinng. She went on to do films like New York and Ajab Prem Ki Ghazab Kahani and proved critics wrong with her powerful performance in Raajneeti.
The 'Band Baaja Baarat' star, who landed her first role at the age of 19 opposite Shah Rukh Khan in Yashraj banner's 'Rab Ne Bana Di Jodi', says it was great to be directed by the 'King of Romance' in his directorial comeback.
Even as Aamir reportedly wanted her in Chicago and Shah Rukh expected her to remain in Ladakh, Katrina was busy prepping herself to pull off some mean stunts in Ek Tha Tiger.
She is one of the busiest actresses at the moment with films lined up with all of Bollywood's top heroes.
The actress, who is in her best shape now, trained in all forms of combat at the Yashraj Studios in Mumbai.
She has featured in some hit films and awaits the release of some more big ticket ventures. Katrina Kaif believes life has been good so far but says she is looking at better times ahead in her career.
Chopra is directing 'Jab Tak Hai Jaan' after a gap of eight years.
Anushka said she would have had an incomplete career if she did not have a film by Yash Chopra because everyone called her a Yash Chopra heroine as she was first launched by Yash Raj Films.
SRK and Katrina shot some lovely scenes together for the film.
She was doing lot of YRF films but she was not actually a 'Yash Chopra heroine' till she signed this film.
Anushka, 24, says it was inspirational to see Chopra work on his film with the enthusiasm of a newcomer.
Shah Rukh Khan, who shot in Kashmir's Gulmarg Town, spent a night in the same room where legendary Raj Kapoor filmed the famous Hum tum ek kamre mein band hon song for his 1973 superhit teenage romance Bobby.
Accolades for Katrina has poured in thanks to Zindagi Na Milegi Dobara and Mere brother Ki Dulhan. Now, she is set to be seen in JTHJ opposite SRK.

images

Jab Tak Hai Jaan: Will the YRF magic work for SRK?

Shah Rukh Khan and Katrina Kaif

With no superhero or underworld phenomena attached to the film, ‘Jab Tak Hai Jaan’ seems like a simple love story based on performances. Shah Rukh Khan’s chemistry with Katrina and Anushka looks amazing in the trailer. Within hours of its release, the trailer went viral on the internet. It seems, luck is really on his side this time and SRK is all set to reclaim his title of Bollywood’s Baadshah.

Interestingly, Sanjay Dutt and Ajay Devgn starrer ‘Son of Sardaar’ will clash with ‘Jab Tak Hai Jaan’ at the box office on November 13, 2012. Nobody is really talking about the film. Is it half the battle won for Shah Rukh Khan? Let’s wait and watch...