Kai Po Che: People say I'm popular, but I'm not reaching rural India, says Chetan Bhagat

New Delhi: Chetan Bhagat believes his reach is limited even as one of India's bestselling authors. That, he says, is a key reason behind his tryst with Bollywood, and he is also now ready to feature in an adventure-based TV show.

"People say I am a popular author, but I am not really reaching the farmers of the country through my books. I want to explore rural India and connect to them. I wanted to bring my writing closer to them, that's why I've also associated myself with films. They are more accessible to the masses," Bhagat said here Tuesday.

Three of his films have already inspired Bollywood movies - 'One Night@The Call Centre' was made into a film titled 'Hello' (2008) and 'Five Point Someone' was brought to the big screen through '3 Idiots' (2009).

Chetan Bhagat believes his reach is limited even as one of India\'s bestselling authors.

The third film, 'Kai Po Che!' is the adaptation of his novel 'The 3 Mistakes of My Life', and it is releasing this Friday.

In his attempt towards further connecting with the masses, Bhagat has now come on board for Ford India and National Geographical Channel's upcoming show 'MyEndeavour alterrain'. The show will document road journeys of five celebrities through different terrains.

Bhagat has chosen to drive through Gujarat from Ahmedabad to Junagarh, with an aim to meet the rural crowd on the way.

"I want to meet and interact with people, talk to them about their conflicts and problems. I want to reach out to people in more interior. It might have an influence on me and my writings too," added the alumnus of Indian Institute of Technology-Delhi and Indian Institute of Management-Ahmedabad.

Bhagat's book '3 Mistakes of My Life' will have be relaunched with a new cover of the film. "The book brought Ishaan, Omi & Govind to life; now, seems like the movie's bringing the book to life," Kapoor told IANS.

Bhagat said: "I can't wait for the re-release of '3 Mistakes..' with the 'Kai Po Che!' cover and the release of the film which will be almost simultaneous."

(For updates you can share with your friends, follow IBNLive on Facebook, Twitter, Google+ and Pinterest)