Bangalore: The rush at theatres in Bangalore is neither for an average Bollywood blockbuster, nor is it for Kannada superstars like Upendra or Vishnuvardhan.
There is a new breed of fresh talent that has taken the Kannada film industry by storm and the show business is booming.
Mungaru Male, starring relatively new faces has created history of sorts by running houseful for a full 100 days in all 37 centres in Karnataka.
And adding to its list of firsts, the film has 100 plus prints circulating in the state. The last time the Kannada film industry saw a hit on such a scale was Dr Rajkumar's film Jeevanchaitra in 1992, which completed 100 days in 23 centres.
"It is a virgin market, an untapped market. We tapped it with the right content and that is what is making the difference, I suppose. People wanted some sort of freshness. They were waiting for it, craving for good entertainment stuff and we gave it,” says Director, Mungaru Male, Yograj Bhat.
On an average a Kannada film makes anything between Rs 1 and 2 crore at the box office, but trade pundits suggest that Mungaru Male has made Rs 30 crore.
However, Mungaru Male isn't an exception. Another recently released film, Dhuniya starring newcomers is also a runaway success having completed over 50 days at the box-office.
Unlike most Kannada films Dhuniya also experiments with a stark realistic look. The fresh treatment with new faces seems to have struck a chord with the audience.
"I am not an actor. I am just a character; I tried to get involved in it. I like to do difficult roles to go against the norm and set image of a hero. I would like to try roles of abnormal people - psychos, mentally challenged,” says the actor of Dhuniya, Vijay.
The actor of Mungaru Male, Ganesh says, “I am a directors actor. I want to do different kind of roles, versatile roles. I like to prove myself as a different actor.”
The plot is not new, nor is the music refreshingly different but as they say, a new outlook, a foreign location and a new face does the trick.