Click to play videoBangalore: Aggressive and innovative marketing—that's the new mantra in the Kannada film industry. The film distributors down South are now advertising big budget films using hi-tech and innovative posters replacing the age-old billboard style marketing.
The film posters now have things like smoke-emitting gun, artificial waterfall and even a sound track from the film to draw the viewers’ attention. Larger than life cutouts, cinema theatres decorated with flowers - the usual scene at any big Kannada film release is set to change with the new suspense thriller Kshana Kshana.
“Everybody puts up huge cut-outs of film stars to promote the film. We wanted to be different. We came up with the idea to give it a real look with lights and smoke and some special effects,” Thirumalai Producer of latest Kannada film Kshana Kshana said.
The one of its kind, hi-tech poster sports filmstar Vishnuvardhan firing a gun, sending fumes in the air and a small waterfall streaming out of the billboard. You can also hear a 45 second clip of the film's music from the poster. Though the producer had to shell out a whopping Rs 1 .5 lakh for 2 such posters, he is willing to pay more for those extra eyeballs.
“At present there is only a single poster of Kshana Kshana - near the Vidyapeetha circle. But with the film slated to release on the June 1, we'll be seeing more such posters across Karnataka. And there is more slated once the film releases as well,” said the producer.
Once the box-office starts ringing, producers are able to ascertain whether innovative marketing is really the writing on the wall.
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