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Kardashians forced to change beauty brand name after lawsuit

Press Trust of India
May 11, 2013 at 06:07pm IST

Los Angeles: Kardashian sisters Kourtney, Kim and Khloe were forced to rename their beauty brand after losing a year long trademark battle with a Florida based cosmetics company Kroma.

The Kardashian sisters changed the name of their makeup line from Khroma Beauty to Kardashian Beauty, reported New York Daily news.

The Kardashians' line of make up and nail polish hit the shelves last fall.

Kardashians forced to change beauty brand name after lawsuit

Kim and Khloe were forced to rename their beauty brand after losing a year long trademark battle.

The brand is managed by Santa Monica, a California based Boldface Licensing and Branding firm. It will be allowed to sell out its existing products under the Khroma name.

Boldface will pay about USD 5 million in royalties to Lee Tillet Inc that owns Kroma Makeup.

"We're confident that it's not the name that matters to our fans, but the Kardashian sisters' commitment to making this line a true reflection of their love for cosmetics, said Nicole Ostoya, Boldface's chief executive officer.

Trouble for the reality star sisters began last June, when Kroma sent a cease-and-desist letter, demanding the Kardashians drop the Khroma name.

Boldface responded by filing suit against Kroma, seeking affirmation their name was not a trademark infringement. Kroma countersued, claiming the Kardashians' brand was costing them millions in lost sales.

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