Mumbai: Now that the IPL is over it's time to count the money. The IPL invested nearly $121 million in five weeks in South Africa but team owners have reason to cheer as teams seem to have made money in the second year of the tournament.
It's the year of the Slumdog. After being written off last season, Deccan Chargers have emerged winners and its owner Deccan Chronicle has reason to smile. Last year, Deccan appointed KPMG for a stake sale for a team that stood last in the league.
Today, the tables have turned, Deccan Chronicle officials have told CNBC-TV18 that the team would make a profit of Rs 40-50 crore, including revenues from the Champions League T20 in October.
Experts say that team profits for listed companies such as India Cements, Deccan Chronicle and United Spirits may contribute a 5-20 per cent to company's core profit after tax. Delhi Daredevils, on the other hand, are expected to emerge as the most profitable team post the T20 championship.
IndiaInfoline says all teams will break even this year. Rajasthan Royals, Kolkata Knight Riders and Delhi Daredevils will be among the most profitable teams post IPL-II.
The broadcasting revenues will nearly double to Rs 67.5 crore for each team. All teams will get 60 per cent of the central sponsorship fees, amounting to Rs nine crore per team. Deccan Chargers and Royal Challengers will get significant team sponsorship fees.
This year, teams are expected to get Rs 13 crore in in-stadia advertising and gate revenues.
Also, the BCCI is expected to compensate team franchises for additional cost incurred due to shift of venue. Brand experts say the valuations of Royal Challengers Bangalore and Deccan Chargers will shoot up by at least 30-40 per cent.