Koffee sells as KBC ratings trail

AUDIENCE POLL: The audience seems to care more about Bollywood gossip than GK questions.

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Mumbai: Karan Johar and Shah Rukh Khan – two friends, two big names in Bollywood and now TV presenters. While the former has coffee with his friends and digs out Bollywood’s best-kept secrets, the latter is now known as brand KBC.

But while Kaun Banega Crorepati's ratings are dropping by the day, Johar’s show Koffee With Karan is doing astoundingly well and the ratings have shot up.

“I have been told that the TRPs are awful. Then I have been told that they are picking up and then I have also been told that they are steady now,” Shah Rukh Khan quips.

In what is turning out to be the zaniest installment of Koffee With Karan, it seems Johar is having the last laugh as stars bare their heart on the show.

“Our facts and figures are great. The TRP ratings have doubled. The elite group ratings are the highest ever of any English show and I am thrilled by the response, especially from the media in which every new controversy is being written about. It works for me as it keeps the show alive,” Johar says.

So, what does Johar mix in the coffee? Get your claws out pills?

Well, whatever it is the audience verdict is clear – more than GK question and answers, they care about Bollywood gossip served over a hot cup of coffee.