Movies News | Updated Nov 22, 2007 at 07:26pm IST

Konkona cottons an eco-friendly drive

Mihir Trivedi, CNN-IBN

Mumbai: Konkona Sen Sharma showed off her activist avatar by participating in an initiative by a clothing brand to replace plastic bags with cotton ones.

Besides believing in the cause, she had personal reasons to join the cause. “I am known to wear cotton and khadi. I personally don’t like synthetic. I think it is something to do with Delhi University days,” says versatile actor Konkona Sen.

However, the cause is not just eco-friendly, it is also child friendly.

“Your contribution is going directly going to CRY. I believe it’s a splendid opportunity for people to go and shop for a cause,” she adds.

Moreover, combining fashion with some activism is quite a novel initiative.

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