ibnlive » Tech

Apr 02, 2009 at 11:39pm IST

Kosmix challenges google's position in search

New Delhi: The next thing in on-line search is here. Its Indian masterminds are hoping it will give Google and Yahoo a run for their money.

If you are sick of searching the web for hours for information you can't find, there's a new way to explore. It is called Kosmix and it is challenging the current online leaders.

And the masterminds behind it are these two Indians from Silicon Valley, Anand Rajaraman and Venky Harinarayan.

“The way we think of ourselves is not so much a search engine but we try to be a personal editor for the topic. Imagine you were interested in a topic and you had a human being compile a page for you so that's what we try to be,” said Anand Rajaraman.

Rather than just showing you pages that contain the word you search for, Kosmix understands it and pulls up relevant videos, text and audio.

“When you go to Kosmix and enter Mumbai, we know Mumbai is a place and therefore you may be interested in attractions, the neighborhoods and hotels. So it looks as if it's really intelligent it's really just a smart algorithm,” he added.

But Kosmix doesn't generate any original content, it only pulls up information other websites have created, like google, truvideo and other blogs so it may pose a threat for online leaders just yet.

Now both Anand and Venky attended Standford University with Google's cofounder, Sergei Brin.

Having tried to buy google twice before and failing, this may be just the opportunity they've been waiting for.