There is too much pressure of Rs 100 crore: Karan Johar

Mumbai: At a time when the benchmark of Bollywood box office success has scaled up to an elite figure of Rs 100 crore, filmmaker Karan Johar has refused to be influenced by it saying he rather believes in longevity of films.

"I don't know why are we tagging films with Rs 100 crore mark. There is too much pressure of Rs 100 crore. At the end of the day the film is here for longevity and it is not necessary that every Rs 100 crore film will breathe forever," the filmmaker said.

"Rs 100 crore mark is like a big glorious century and it is great to achieve it. But if you achieve Rs 10 crore less or more, it does not make your film smaller or bigger," he said.

After 'My Name is Khan', Karan Johar returns to direction with 'Student Of The Year'. It will hit the screens on October 19, 2012.
Siddharth Malhotra, Alia Bhatt and Varun Dhawan make their Bollywood debut with highly talked about film 'Student Of The Year'.
Alia is filmmaker Mahesh Bhatt and actress Soni Razdan's daughter.
Siddharth is filmmaker Punit Malhotra's brother. Punit has worked with Karan Johar in many films.
Director David Dhawan's younger son Varun also steps into Bollywood with SOTY.
The film revolves around the life of the three lead actors who study together at extremely affluent Saint Teresa School.
Rishi Kapoor plays the Dean of Saint Teresa School.
Siddharth Malhotra, Alia Bhatt and Varun Dhawan will be seen competing for 'Student Of The Year' title in the film.
Karan Johar's special touch is visible in the trailer itself. It is undoubtedly the most stylish college film made in Bollywood so far.
From sports meet, noisy parties to chic clothes, Karan Johar has included everything in the film to attract youngsters.
Karan Johar is known to work with A-league actors like Shah Rukh Khan, Kajol, Ranbir Kapoor, Kareena Kapoor and others. Then why did he chose newcomers for this film?
During the first look launch of the film Karan said, "The film feels different from any other film that I have directed as I have worked with movie stars who don't need hand-holding. With these three newcomers, it was a journey like nurturing and parenting them."
Alia Bhatt claims that she was always clear that she doesn't want to make her Bollywood debut with her father Mahesh Bhatt's film.
SOTY offer didn't come to her just like that. Alia had to give an audition as well as lose weight to grab the film.
Even Siddharth Malhotra looks well prepared for Bollywood. Did you see his six-pack abs?
Though 'Student Of The Year' promo looks like a flashy version of Aamir Khan's 'Jo Jeeta Wohi Sikandar', but you never know KJo might have something big in store.
'Student Of The Year' will release on October 19, 2012. Let's see how this romantic comedy scores at the box office.
With a sound filmy background, we will surely see all these actors in many more Bollywood films.
So watch out for Alia, Varun and Siddharth this October.

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There is a pressure of Rs 100 crore: Karan Johar

Karan Johar returns to direction after a gap of two years with \'Student of the Year\' which has three new faces.

Earlier, a good story with musical scores appealing the audience was the touchstone of Bollywood triumph. For years 'silver jubilee' was the measure of a stunning hit, but today things have changed as films touching the Rs 100 crore mark are termed as blockbusters.

"I think longevity is everything in movie business. Looking back 50 years later, when we think of gems of cinema we would not analyse them in terms of box office. We would remember them as cinema and what contributed to cinema. And we

hope to truly achieve that with 'Student of the Year'," he said.

Johar returns to direction after a gap of two years with 'Student of the Year', which has three new faces - Alia Bhatt, daughter of Mahesh Bhatt and Soni Razdan, Varun Dhawan, son of filmmaker David Dhawan, and newbie Siddharth Malhotra.

Co-produced by Johar's good friend Shahrukh Khan, the film is set to be released on October 19.