Click to play videoNew York: As an increasing number of people face the prospects of losing their jobs, but some are looking at creative ways to stand out from the crowd.
Paul Nawrocki is one man who has taken to advertising his skills on to a whole new level.
Nawrocki looks like a typical commuter wearing a suit and tie in the crowds of workers pouring into Manhattan but he doesn't have to go far to get to his office. It's right on the corner. His job these days is to look for a job.
And he's making sure people know he is available by wearing a large advertising board.
"What I was doing wasn't working. When you're doing something and it doesn't work you have to do something different," says Nawrocki.
Nawrocki worked in the toy industry in operations for 36 years. He was laid off in February shortly before his company went bankrupt.
"My daughter said to me, you know you should take some resumes and hand them out on the street," he says.
His unemployment insurance will soon run out. His wife is partially disabled, and his daughter has student loans.
"When you're out of work and you face having nothing. I mean having no income there's pride doesn't mean anything, you need to find work. I have to take care of my family," he says.
Nawrocki stands in the cold for hours. New Yorkers, used to the homeless and sidewalk pitchmen, look but but don't often stop.
"I feel sorry for him. I wish I could help him," says a passerby.
A passerby offers a suggestion to try down the street at the United Nations.
and he becomes a photo op for international media.
At nawrocki 's favourite corners, there is some competition from charity groups. And then from a young man searching for a girl he liked whose phone number his roommate threw away.
Then there was one hopeful moment.
"I'm the head of an executive search firm, uh in New York, so why don't you give me your resume," says Steve Warren, executive recruiter, to Nawrocki.
Nawrocki takes a break in a nearby park to check e-mails. "Nothing so far. A lot of junk mail," he adds
It's certainly a sign of the times.
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