Soham Shah's Luck has been really fortunate to be saved by the single screen audience, especially in the Northern states, since it has opened to a lukewarm response in the multiplexes. The other two releases of the week, the Indo-American venture Perfect Mismatch has opened on a luckless note where as Hollywood film Night At The Museum: Battle of the Smithsonian has opened to an above average response across India.
BO Collections
Sanjay Dutt-Imran Khan-Shruti Haasan starrer action thriller Luck opened with 1110 prints across the world. Its first day opening was a poor 20-30 per cent in the multiplexes, especially in Mumbai. But in the single screens Luck managed to salvage some pride for its makers. The first show opening was 70 per cent and by day end it was running housefull in most centers. The best response has been seen in centers in Punjab UP, Bihar, Gujarat, Maharashtra, Rajasthan and Nizam. On Monday, the collections in multiplexes have dropped much further but that of single screens remains average. In the overseas the response to Luck has been good. In the UK Top 15, it has debuted at No 11 position and in the UAE it has amassed Rs 2.8 lakh Dirhams on day one. The overall nett opening weekend collections for the film are Rs 12 crore.
Debutante Anubhav Anand-Nandana Sen starrer Perfect Mismatch opened to 0-5 per cent occupancy on Friday and 10-15 per cent increase for the weekends. Barely promoted, hardly anyone knew the film featured Boman Irani and Anupam Kher together three years after Khosla Ka Ghosla, to give it a try.
At certain places it looks difficult for the film to continue for the second week. Stiller's Night at the Museum had decent crowds on Friday but saw a stronger response on the weekends in city multiplexes. The Hindi version too has been fairing well.
Trade Talk
"Despite the very good opening Luck has got in the single screens, it is a tough task ahead for the makers to recover their money," feels veteran trade analyst Amar Solanki. He explains, "The film was sold during pre-recession times to Studio18 for a whopping Rs 50 crore. Even if the single screens continue to do well throughout the week, the film will meet stiff competition from next week's big release, Love Aaj Kal which is piping hot in the trade all over India. Also multiplexes bring in the bigger chunk of revenues in today's times, so with a poor response in them kills all the chances for Luck to make big money."
According to distributor J Popat, "What really went wrong against the film was its poor writing. The film offered nothing new to the multiplex going audience who compared it instantly to Hollywood films of this genre, The Condemned and Running Man and not to forget the inspired sequences from French film 13 Tzameti. Interestingly, the promotion of the film was targeted at the big cities aiming for a huge multiplex turn out but the film has turned out hugely popular in the mass centers. The reason being, apart from being a novel subject for them, the film stars masses loved heroes such as Sanjay Dutt, Ravi Kishan and Mithun. After a long time the masses have got a film with sufficient dialoguebaazi and it is generating whistles and claps from the audience. If the film manages to sustain in single screens it may turn out an overall average success."
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