Click to play videoMumbai: It is not possible to reverse the tragedy that was 7/11 but some believe that it is certainly possibly to make things better. And using music to bridge barriers seems like a good way to begin.
The 7/11 Mumbai blasts have set in motion, some voices who want to reach out to the victims. And its an unlikely set of people who are making this effort.
Directing two new voices Tausif and Cheryl behind the lens is channel programmer and ex-VJ Luke Kenny. The song is being put together especially to aid the victims of 7/11.
Says Tausif, "We are not doing this for our own publicity, we are doing it for the victims of the blasts."
While the music video will hit the screens soon, it will not hit the music CD market. However, it will be available on the wireless network.
Says Filmmaker and Head of Programming, Channel [V], Luke Kenny, "The wireless network is so fast that you get everything at the click of a button. It has a wider reach."
All the money that the song might rake in through ringtone downloads or from websites will go towards the help and rehabilitation of those affected during the recent blasts in Mumbai.
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