Click to play videoMumbai: India's own Vogue, the fashion bible for women, will soon hit the stands. But its publisher, Conde Nast India, a 100 per cent subsidy of Conde Nast International, has more plans after Vogue.
"We've been studying the market carefully and trying to see what out of our stable of 125 brands we should bring here and the front runners clearly are Glamour, Conde Nast Traveller, Vanity Fair and Wired," MD, Conde Nast India, Alex Kuruvila.
The Indian magazine industry, valued at $238 million is growing at six per cent a year.
Consumer and general interest magazines account for 88 per cent of revenue. So how wills a niche fashion magazine like Vogue survive? Conde Nast believes the influx of luxury brands in India will play a key role.
“Last year itself, we added on 25,000 millionaires in this country, so we're talking about a bunch of people who are not familiar with these brands, who don’t know where to go next and that's where Vogue plays a role because the credibility of the brand is so huge,” says Kuruvila.
Now even though magazine readership may be declining across the world, Conde Nast India, with its editorial finesse and world-class production values plans to tap into a niche market and monopolise it. It will hopefully, also give the magazine industry a fillip in the process.
(For updates you can share with your friends, follow IBNLive on Facebook, Twitter, Google+ and Pinterest)
More on IBNLive Right Now
MOST SHARED
PHOTOGALLERY
