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Feb 18, 2012 at 11:22am IST

Mahindra & Mahindra launches the XUV500 SUV; prices start at Rs 10.8 lakh

Pune: Indian auto major Mahindra & Mahindra launched its global sports utility vehicle, XUV500, at an introductory price between Rs 10.8 lakh and Rs 11.95 lakh (ex-showroom, Delhi). The vehicle, which was designed and developed by the company's Chennai-based research team, will be launched in South Africa on September 30.

"In the next six months, it will be launched in Australia, South and Central America, Western Europe and SAARC countries," M&M President (Automotive and Farm Equipment) Pawan Goenka told reporters.

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In the domestic market, the Mahindra & Mahindra XUV500 will be first available in Delhi, Mumbai, Bangalore, Chennai and Pune.

Mahindra & Mahindra launches the XUV500 SUV

Powered by a 2.2-litre diesel engine, the XUV500 has a six-speed transmission.

The the Mahindra & Mahindra XUV500 will be pitched against the likes of General Motors' Captiva and the Toyota Fortuner, which are priced at around Rs 19-20 lakh.

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M&M Chief of Operations (Automotive Sector) Rajesh Jejurikar said the price of the XUV500 could be revised after three months, depending on commodity prices and other input costs.

Stating that the new vehicle is a reflection of the firm's ever-growing global aspirations, M&M Vice-Chairman Anand Mahindra said: "XUV500 is much more than a car. It will be another cult vehicle, as Scorpio was."

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Goenka said the XUV500, on which M&M spent Rs 650 crore to develop, is the first product from its Chennai research and development centre. It will be produced at the Chakan plant. He said the new vehicle would "redefine M&M as the Scorpio did nine years back".

While the company did not specify sales targets for the new vehicle, officials said M&M has made arrangements for an initial production capacity of 2,000 units a month.

Powered by a 2.2-litre diesel engine, the XUV500 has a six-speed transmission and is also available in a four-wheel drive variant.