Click to play video: More and more Indians are now using matrimonial websites to arrange their marriages.
The typical users for such services are young men, usually well-educated. Most of them live in metropolitan cities but a good 30 per cent hail from smaller towns.
Online matrimonial websites will have served over seven million uses by the end of this year, and business is continuing to boom, so much so that niche marketing has taken over.
Says www.SimplyMarry.com’s Deputy GM, Rajat Gandhi, “Marriage is about getting people with similar mindsets together, and niche websites help do that.”
Sites like BPOshaadi.com lets you pick partners from the BPO industry, secondshaadi.com and thirtyplusshaadi.com are for those who want a second chance at matrimony, or are latecomers to the married state.
While Desimatch targets NRIs, mangliks.com serves the astrologically inclined and Zujain for Muslim-only matches.
There is even positiveshaadi.com for HIV+ patients and idontwantdowry.com has users who have pledged to not be a part of dowry deals.
However, conducting the delicate business of finding the perfect match in a medium that allows so much anonymity is not without its problems.
In October, police arrested a man who'd duped fifty women into marriage. He had posed as a UK based engineer on a matrimonial website.
But even these problems can be overcome by following a few simple tips. First off, never blurt out your secrets upfront. Go slow. Avoid people who ask weird questions, don't seem honest or who demand money. Never meet the other person alone, but stick to public places and do ask your friends and family for advice. Surf the web to find more about your future partner. Stick to profiles verified by the site or use paid services to cross check candidates.
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