India | Updated Nov 17, 2007 at 11:13am IST

MBA aspirants play their way through studies

Vineeta RaoVineeta Rao, CNN-IBN

New Delhi: The gaming world has the perfect answer to the stressed MBA-aspirant, whose bugbear looms on Sunday.

Thanks to CAT Leap, a game made possible by MBA training institute IMS and gaming site Zapak.com, CAT candidates across the country can unwind and knock out all the cause of their frustration.

IMS' Marketing Manager, Sanjay Baretto, says "We chose to get into games because that is something which our target audience, the student are most like to see during their time on the Net. We thought it would be interesting if we could interface with him at that time."

CAT Leap is all about logic. This little tag just tickles your ego and you find yourself logging back on Zapak for more until you're addicted. However, at the end of it, you have honed your logical skills considerably.

While none of the CAT candidates interviewed were willing to admit to enjoying the game on camera for fear of damaging their chances, the numbers are doing all the talking.

Said Zapak.coms' CEO, Rohit Sharma, "These games have been among the top five games of our site for a long time. They get 50,000 page impressions a day, which is a big thing for this kind of a game".

CATLeap is just one of several games that aim to help students learn a subject or a vital skill, proving that edutainment is on a rise.

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