New Delhi: IT and Banking is no longer the preferred destination for management graduates. A Nielsen Survey shows that FMCG or Fast Moving Consumer Goods is where freshers are heading in 2009.
Once the most attractive banking sector seems to have lost its sheen for B-school students. In a reshuffle of preferences, the Fast Moving Consumer
Goods sector has emerged as the most popular choice for the 2009 batch of management graduates.
"After the global financial crisis, students are no more running after jobs offered by foreign and investment banks, rather they are opting for the security of the job," said director, AC Nielsen, Chandana Banerjee.
Thirty eight per cent students from top 40 management institutes prefer an FMCG job.
''FMCG sector has consistently performed, most of the FMCG companies have posted healthy double digit growth, this sector deals with daily needs, on which people haven't cut down on spending'' said VP, Corporate Human Resources, Dabur India Ltd, V Krishnan.
In 2007, investment banking and foreign banks topped the list for graduates. This year, they have lost out to FMCG, management consulting, software, information technology consulting and retailing.