Mumbai: Telecom companies were at the receiving end of wrath of the Maharashtra Navnirman Sena as the party turned four years old on Tuesday.
Some members of Maharashtra Navnirman Sena (MNS) allegedly attacked an Airtel outlet in Bandra in Mumbai and shattered its glass entrance. An Aircel gallery was also attacked.
The MNS workers attacked the Airtel outlet to protest the private telecom major's alleged failure to use Marathi language prominently in a customer interactive system.
The Bandra police have registered a case but no arrests have been made.
Later in the day, both the telecom companies wrote to MNS, saying they'd included Marathi in their interactive voice response system
The system, Interactive Voice Response (IVR), is a recording mechanism used by customers for assistance relating to their phone services.
The employees at the outlet told the police they had received a letter two weeks ago from the Raj Thackeray-led party asking them to include Marathi in their IVR as the first language. The letter had been forwarded to Airtel headquarters.
(With inputs from PTI)