New Delhi: Armed with catchy slogans and a hi-tech campaign, BJP will unleash all its senior leaders including Narendra Modi in poll-bound Uttar Pradesh from January 31.
The party's campaign plans give a clear indication that it will make a major issue of the Centre's decision to provide reservation to backward minorities in a bid to consolidate its OBC base.
The party will also seek to highlight "misrule" of the BSP government counterpointing it with the "good governance" of BJP and NDA-ruled states through its five "Sushashan Vans" with live webcasting facilities.
Party spokesperson Mukhtar Abbas Naqvi said that the party is beginning its aggressive election campaign in UP from January 20 starting a series of Satta Badlo Padyatra while large rallies by national leaders will follow from 31st of this month.
LK Advani, Modi, Nitin Gadkari, Sushma Swaraj and Arun Jaitley along with some other senior leaders will be addressing the rallies while the party has also roped in Bollywood star turned politicians Hema Malini and Shatrughan Sinha.
Sources said that Modi will address one rally in each of the seven phases there, while Advani will be addressing 21 rallies during his seven-day campaign in the state.
Naqvi said that the party has decided to organize street plays under the title 'Singhasan ye Bhrashtachari hai aam aadmi per bhaari' (the corrupt ruling dispensation in UP is proving to be heavy on the common man) in all villages of the state to highlight "corruption and misrule" of Mayawati government.
The party has also coined terms like GARIB and KASAB to highlight the issues of corruption, inflation, unemployment and reservation based on religion to target Congress, BSP and SP.
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