Audiences have given the thumbs up to Jiiva's superhero image in Mysskin directed Tamil movie 'Mugamoodi'. Made on a budget of Rs.20 crore, it has reportedly earned in about Rs.10 crore at the box office over the weekend.
"The film has been made on a budget of Rs.20 crore inclusive of all miscellaneous expenses and it is estimated to earn Rs.10 crore by weekend at the box-office," said a source.
Released in around 600 theatres worldwide on August 31, 'Mugamoodi' has maintained 100 percent occupancy in Chennai, Trichy, Madurai and surrounding areas, and above 80 percent in all other areas.
It is being played in close to 15 theatres here and there are about 10-12 shows per day in all major multiplexes.
Critics gave it mixed reviews, while industry expert Sreedhar Pillai felt that the film lacks the fizz and spark needed for a superhero movie. But audiences are lapping it up.
"I watched back-to-back shows, once with friends and the second time with family," Rajesh Kandavel, who went for the second viewing with family because he enjoyed the non-stop entertainment.
Neha, an Engineering graduate, said: "The cross between martial arts and superhero worked brilliantly for the film. I haven't seen one superhero with exemplary martial arts skills. I watched the film on the first day."
The promotion on social networking sites such as Twitter and Facebook seems to have also worked strongly in the film's favour.
There was a special contest held for 'Mugamoodi' on Twitter where participants were filtered through a selection process and were invited to watch the film with the lead cast on the first day.
Music by K is said to be an icing on the cake and the song "Vaaya moodi suma iru da" has become a superhit.