Business | Updated Oct 27, 2008 at 10:15am IST

Buy one flat, get one free

Manoj Chandeliya, CNN-IBN

Mumbai: At a time when rising inflation and interest rates are forcing consumers to tighten their belts, property dealers and builders have found many innovative ways to bring their buyers back. In Thane area of Mumbai flats are on sale as part of a buy one get one free scheme.

“This scheme is not because of any economic pressure but it is actually an offer for our customer. Out of 1000 flats the scheme is applicable on first 25. This scheme will get us publicity and customers will come to see flats,” says Cosmos Constructions Chairman Sooraj Parmar.

Other real estate developers too are helpless in the present scenario.

“Property prices are stabilising, but sales are down. While some are offering free gifts, some have come up with discounted schemes,” says Thane Builder Association Director Jeetendra Mehta.

But one man's bane is not turning in the other man's boon as customers are not biting the bait.

“I will wait, there are so many offers to pick from,” says a prospective buyer.

“I expect property prices will plunge further,” says another prospective buyer R Shetty.

Clearly, the enticing offer has few takers. Customers either have no savings to enter into property purchase or they are waiting for a more appropriate time.

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