London: First there was David Beckham, followed by Cristiano Ronaldo but now there's a new underwear model in town - tennis ace Rafael Nadal has stripped off for the latest campaign for Emporio Armani underwear.
In the black and white pictures, the 24-year-old sportsman is seen looking broodily into the camera while showing off his muscular physique in a tiny pair of Armani pants, reports dailymail.co.uk.
Talking about appointing Nadal as the new face and body of Emporio Armani underwear, Roberta Armani said: "He always chose interesting clothes for tennis, like long trousers or long sleeves on court - he wears a lot of colour."
"He is not just an amazing sportsman but also an artist. I'm so proud he is joining the family," she added.
Nadal's decision to accept the campaign came as something of a surprise to his millions of fans as the Spanish player has always been known for his shy and reserved attitude.
However, the sportsman clearly didn't have many qualms about stripping off in the new campaign, in which he stars alongside former "Transformers" actress Megan Fox.
The new shots of Nadal, along with the incredibly sexy pictures of Megan Fox, will be part of the spring 2011 campaign and will be appearing on billboards from next month.
The shots of Fox show the star displaying her curvy figure in a black lacy two piece reclining on a battered leather couch.
In another sizzling photograph, the star shows off the tattoos on her bare back as she poses in just a pair of Armani jeans.