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Jul 05, 2013 at 09:17am IST

Narendra Modi set to kickstart BJP's campaign for 2014 today

New Delhi: Gujarat Chief Minister Narendra Modi has taken charge of his new role as the Bharatiya Janata Party campaign committee chief and is all set to begin the party's renewed campaign for the 2014 elections. Modi and his team are on a countrywide outreach plan and the first phase begins on Friday.

Modi will reach out to party workers in Bihar via teleconference on July 6 and will hold a strategy meet in Bhubaneswar on July 16. All party general secretaries have been assigned new roles including Amit Shah, who is in-charge of social media mobilisation.

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All this was decided at the party meet on Thursday, where sources say senior leader LK Advani too gave his suggestions and approved ideas. It was the first meeting where Modi and Advani came face to face after Modi was made the BJP campaign panel chief, which led to the latter to very publicly target the Gujarat Chief Minister's elevation.

The strategy for forthcoming assembly elections in five states including Madhya Pradesh, Chhattisgarh and Delhi was also discussed in the meeting. "The strategy for the upcoming Assembly elections and Lok Sabha elections were discussed in the parliamentary board meeting and the chief ministers' meeting," BJP national general secretary Ananth Kumar said.

"Preparations for the general elections should be on war footing so the BJP parliamentary board will again meet at 10:30 am on July 8," he told reporters.

Modi took the centrestage in the BJP soon after Rajnath Singh took over as the party's president. While there have been reservations from some party members on Modi's elevation, Rajnath has been defending the Gujarat Chief Minister and backing him at every step.

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