Kolkata: National Insurance Company on Wednesday announced a change in their graphic identity, the logo. The company says the change will signify easy communication process through structural, system and operational changes for the benefit of the customers.
The new logo is a simplified version of the existing peacock form and evokes the new company philosophy - Thoda simple socho (Think simple). The identity is based on the main graphic element of the existing logo - a triangular form in deep blue.
"At National Insurance we have embraced change and simplified our processes to meet your requirements at all times. Simplicity is now part of our progressive stance. And that starts with our new look. It is a small part of the many changes that we have put into action, to provide you with prompt and hassle free services…the simple way," said V Ramasammy, Chairman and Managing Director.
In order to bring about a smooth process, the company has entered into a deal worth Rs. 393 crore with HCL Technologies, which will be responsible for setting up and managing a new enterprise.
The partnership includes services like business process re-engineering, application blueprinting and roll out, systems integration and management services spanning over 1,000 offices and 16,000 end-users across nation.
The application management entrusted will cover core insurance, business analytics, human resource management systems, customer relationship management and knowledge management, thus covering the entire IT lifecycle from transformation to integration and operations management.
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