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Network 18 launches IBN Lokmat


George Koshy,CNN-IBN
Apr 08, 2008 at 04:21pm IST

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Mumbai: Network 18 and Marathi newspaper Lokmat have launched India's 1st world class regional news channel. IBN Lokmat, in its editor's words, will be a Marathi channel with a global outlook.

The latest in technology the swankiest of offices and world class promos - now combine it with the best brains in the industry and you forget restricting yourself to one to two or even a third news channel. After CNN-IBN and IBN-7 two consecutive success stories, here's a third one - IBN Lokmat, a professional Marathi news channel.

Speaking about the new venture CNN-IBN’s Editor-in-Chief Rajdeep Sardesai said, “Our aim with IBN Lokmat was to build truly a world class regional channel that will fulfill the aspirations of the people of Maharashtra but more importantly will become a sort of bridge builder between the national media and the regional media. ”

IBN Lokmat is the culmination of a joint venture partnership between the biggest media house in India; Network 18 and the czars of Marathi news print, the Lokmat Group and you truly have a regional channel with an international feel.

IBN Lokmat’s Editor-in-Chief Nikhil Wagle said, “The channel's language is Marathi. But its outlook will be international. We'll speak in Marathi but our competition will the best national and international media in the world."

And with that you can expect the most genuine form of journalism from a vast network of IBN and Lokmat reporters spread across the 35 districts and small towns in Maharashtra bringing you a spread of culture and colour of the state, all stories of crime and from the courts, stock markets and business, film and entertainment, cricket and sports.

So even as the Maharashtrian spirit eagerly awaits the launch of this 24-hour news channel, the spirit within has just one thing for the world over.

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