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Feb 26, 2013 at 09:07am IST

NGO designs bus with comforts of a private jet, use ticket money for charity work

New Delhi: Would you like to contribute to charity by going on a luxury bus ride? A concept initiated by banker-cum-philanthropist Madhabi Puri Buch, the Ashok Leyland Luxura Magical India Bus gives you the comfort of a house on wheels. Buch, who works as a fund raiser for the Toofles Foundation, says, "The idea was actually quite simple that normally Toofles Foundation did events which were one time event to raise funds for grassroot NGOs and we thought it would be nice to create an asset which on an ongoing basis would continue to generate funds for charity so we thought we would create this bus."

The profit generated by providing a luxury bus ride to the privileged will be donated to foundations like Goonj, which cater to the needs of the underprivileged. And such journeys are helping light up the lives of many.

Designed by ace car designer Dilip Chhabria, the air-conditioned Magical India bus has nine sofa-cum-beds, two LCD TVs, a tablet for each traveller, Wi-Fi connectivity, a refrigerator, a coffee machine and washroom facility. And that's not all. There's also free spa treatment once you are on-board. All of this comes at Rs 30,000 for eight hours. A one-day Delhi-Agra trip for nine people will cost you around Rs 65,000. And, remember the payment from the rides is going to charity.

Vinod Dasari, MD, Ashok Leyland, says, "When a group of people wants to travel luxuriously to some tourist location and rather than hire four or five luxury cars, you can use this bus where you are all together." Anshu Gupta, Founder Director of Goonj, adds, "In the last 14 years of developing Goonj, I have seen it quite often that it's not pure charity which people want to do and we should also never promote that."

So, while you enjoy a comfortable ride, you are also helping many underprivileged lives. To book your trip, call on 81303 44466.