Now, earn by getting SMS ads

SOURCE OF INCOME: The Bangalore company has offered to pay users to receive SMS advertisements.

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Bangalore: You can now make money by just receiving messages on your cellphone. A Bangalore company has offered to pay users to receive SMS advertisements.

Cellphone users once shunned SMS advertisements but mGinger has changed all that. It has turned the advertising cell phone into a source of income.

It's using permission-based marketing to turn SMS advertising into a lucrative proposition for users.

"What mGinger tries to do is it eliminates spam from your phone. But it does it in such a way that the ads that you do get on your phone turn into useable information," said mGinger CEO Chaitanya Nalla.

And it's simple too. All you need to do is log on to mGinger.com and register yourself with details of the kind of advertisements you want to receive.

Users get to choose the number of ads they want and when they would like to receive them.

The company will pay users 20 paise for each ad read and 10 paise per referral. And advertisers are excited.

"The day we launched, we got our first advertiser. So that tells us that this medium is powerful, and that advertisers are interested in such a medium," said Nalla.

The company has already run eight campaigns in different sectors, and talks are on with another 200 clients. The website, which started on April 19, has over three lakh registered users.

This may not be a money-spinner for you, but it still has users excited about the additional income. Particularly college students are looking at this as an additional source of pocket money and a reason to stay hooked to their cellphones.