Now sing, drink and wear Himesh

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Mumbai: If you are sick and tired of watching singer Himesh Reshamiya all over the place, then beware – you may soon suffer from the M3 phobia.

M3 or the mega music movement that also goes by the name of sangeet, sur and surror movement has been kick-started by Himesh.

So get set to learn music form the Himesh Reshamiya School of Music, wear your love for him on your sleeve by buying dresses from his clothing line, get a recording deal under his music label, drink coffee at his music cafe and pit your talent against others in his music reality shows.

"Himesh Reshammiya as a brand is an emotional and good human being and wants to work hard and continue to do so," Himesh said.

First in the line is the HR School of Music. With eight centres in four metros, the schools will be functional in the next two or three months.

His fashion label, designed along the lines of his songs, surror, jhalak, aashiq and jhoom, kicks off with T-shirts that will hit the local stores soon.

Himesh will also be endorsing a new brand called Denim Jeans and Casuals (DJ&C). Brand Himesh is being promoted by Future Group who has brands like Pantaloons and Big Bazaar to their credit.

"Music is one thing which binds the nation together and it appeals to all. We thought of a brand, which can relate to the Indian youth and we believe Himesh is the first real rockstar of India. So, we decided to associate with the rockstar and the music, which he is known for," CEO, Future Group, Kishore Biyani said.

But if you are one of those seeking refuge from the Himesh onslaught, there is some relief for your ears. Himesh says from now on he'll only compose and sing for two or three films in a year.

(With inputs from Shilpa Dhamija in Pune)