Click to play videoMexico City: Being tacky is being cool!
Tacky t-shirts are the latest fad to hit the western world and the unique concept has helped one company sell thousands of t-shirts to youngsters, who see poking fun at themselves as the latest trend.
A Mexican design company called NACO that is Mexican slang for tacky, has produced the t-shirts that are meant to combat racism and discrimination.
For years, the t-shirts have been sold online and only in a city shop in Mexico. But now you can also find them on the other side of the border.
“Naco is at first sight a derogatory term used to single out the lower class in Mexico and what we have been trying to do for years is to erase that, says Carols Meza of NACO T-Shirts.
The T-shirts are also a way for Mexican designers to poke fun at themselves at the unfortunate reputation the country is getting.
For example, there is a shirt that sports a logo for the ‘Quintero-Arellano export company’. Quintero and Arellano are two of Mexico’s most notorious alleged drug traffickers.
“We are just trying for you to know, relax have fun, and laugh at racism as we laugh at so many other things. We are not trying to offend anybody, “ says Meza.
But the people who are buying them on both sides of the border obviously don't mind as it makes the reality of discrimination easier to take.
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